Patagonia Footprint Chronicles
By Patagonia & EveryWear 
Every one of us does things in the course of a day that adversely affect the health of the planet. We don’t decide to, we just don’t give it a thought. Surprising, though, how many habitual practices we can – and do – change once we give them some thought. We can all name environmental habits we’ve changed and more we intend to. This has to be done, and more often by more of us. The impact of an unexamined life is far more serious than it once was – deadly so.
At the Footprint Chronicles Patagonia examines their life and habits as a company. The idea is for Patagonia to give more of their (and our) practices some air and thought, and to change habits often played out on an industrial scale, with concomitant effects. Patagonia has been in business long enough to know that when they reduce or eliminate a harm, other businesses will be eager to follow suit.
Footprint Chronicles™
The Footprint Chronicles is an interactive mini-site that allows you to track the impact of ten specific Patagonia products from design through delivery.
Caveat: These examinations are partial and preliminary. Each season we'll examine a few new products. As we learn more, the picture will gain more focus through the haze. And the more we see, and then give some thought, the more bad practices we’ll be able to change with all the speed we can muster.
We have been part of the Patagonia story right here in Idaho for over 20 years and work everyday to contribute to the health of our planet and community. Join us in making the planet our priority and everything else will improve with it - our economy, healthcare, poverty and global strife are all related to how well we take care each other and mother Earth! For more about why we think Patagonia is the right choice for Idaho click here!
Thank-you,
The EveryWear Crew
For more information, please see:
http://www.patagonia.com/web/us/footprint/index.jsp
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